Packaging design for UK brands
Bring your brand identity, packaging artwork and launch visuals into one clear brief. Our packaging design studio coordinates creative work with your agreed product specification. Explore the disciplines below and define the services and deliverables you need. Supply approved UK product copy and your preferred colour references. Studio starting prices are shown in EUR; confirm invoice currency in your quote.
One team from concept to production files
A logo, a packaging layout and a product image need to tell the same story. When separate suppliers work from different references, colours, proportions and messages can drift. Start with one approved brief and a clear visual system.
SKLUBS coordinates art direction, packaging artwork, 3D, photography, video and campaign assets. Production files are prepared for our manufacturing partners. Approve dimensions, materials, print proofs and any required samples separately: a screen render does not prove the physical result.
ONE PRODUCTONE BRAND UNIVERSE
A brand people can recognise
A useful identity is more than a logo. It defines colour references, typography, spacing and rules that printers, web teams and content creators can apply consistently.
We start with your positioning, audience and existing assets. The agreed scope can include a moodboard, main logo, monogram, monochrome versions and a practical brand guide. Confirm the formats and usage rights before work begins.
Logo and monogramColour referencesTypographyLayout and spacingIconsBrand guideStationerySocial media kit
Designed for the shelf and the production line
Packaging must communicate at full size and in a small online image, while respecting the realities of cutting, sealing and folding. The structure and usable print area come before decorative details.
Pouches, boxes, jars and labels each need a suitable dieline. We plan front and back panels, range variants and artwork in the agreed colour system. Product wording comes from your approved specification; final files go through print-proof approval.
Stand-up and flat-bottom pouchesMylar and barrier filmsBoxes and presentation casesJars and bottlesLabelsRange designDielinesCMYK and spot colours
Review the design before production
A 3D view helps compare proportions, artwork placement and visual finishes while changes are still manageable. It supports design decisions but does not replace physical checks of colour, feel or material performance.
Model your packaging or display, then compare packshots, three-quarter views, close-ups and open or exploded views. Supply accurate dimensions and material references so the visualisation starts from the actual product specification.
Modelling3D dielinesPackshots and three-quarter viewsMaterial close-upsFinish variantsExploded viewsContextual scenes
Images that explain the product
A product image should help customers understand what they will receive. Plan a consistent set: an overall view, scale, material details and relevant uses, rather than relying on one attractive photograph.
The scope can include white-background packshots, catalogue views, close-ups and lifestyle scenes. Agree image dimensions, backgrounds and platform requirements for your own website or marketplace before the shoot.
White backgroundsCatalogue viewsMaterial detailsLifestyle scenesCosmetics and food packagingHero imagesMarketplace product images
Show the product in motion
Movement can explain how a package opens, how a surface catches light or how the product is handled. Choose a clear message before deciding on camera movements and video length.
Plan a launch film, packaging reveal or animated logo, then agree the required edits. Vertical 9:16 and landscape 16:9 need deliberate framing. Short cuts of 6, 10, 15 or 30 seconds should be listed in the scope rather than assumed to be included.
Launch filmsPackaging revealsUnboxingProduction footageAnimated logosProduct revealsReels and stories6–30 second edits
Turn the identity into campaign assets
A reusable key visual helps keep a campaign consistent while testing different messages. Agree which elements may change, which stay fixed and how performance will be assessed; creative work alone cannot guarantee sales.
Build templates for the channels you actually use: posts, carousels, stories, banners and thumbnails. Specify the placements, dimensions and number of versions for Meta, Google, TikTok or other campaigns before production.
Key visualsChannel templatesCarousels and storiesMeta AdsGoogle AdsTikTok AdsDisplay campaigns
A product that reads clearly on screen
Packaging artwork that works in hand may become hard to read as a thumbnail. Check the hierarchy at the intended display size and select views that explain the product without hiding important details.
We can plan product-page layouts, hero imagery, comparison blocks and range visuals alongside the packaging. Agree whether your brief covers design files, clickable prototypes or website implementation: these are different deliverables.
Shopify and WooCommerceLanding pagesProduct pagesHero sectionsProduct cardsDesign systemsClickable prototypes
Keep printed materials consistent
A brochure, catalogue or sales presentation should make the range easy to understand. Start with the audience, the information they need and how the document will be used.
Flyers, brochures, cards, labels and display materials follow the same brand system. Prepare bleeds, colour settings and finishing layers for the chosen printer, then check the print proof before production.
B2B cataloguesBrochures and leafletsLookbooksMedia kitsSales presentationsPrice listsPoint-of-sale displaysPrint-ready files
Carry the brand beyond the packaging
A tote bag, hoodie or event kit adds another way to use the identity. Choose the object for its intended use, then check artwork size, material and decoration method together.
The project can cover garments, bags, pins, stickers and presentation boxes. Each product has its own manufacturing constraints and minimum quantity. Confirm samples, colour references and quantities for each family instead of applying one blanket minimum.
T-shirts and hoodiesCaps and beaniesTote bagsPins and stickersGift boxesEvent packagingEmbroidery and screen printing
Explore more visual directions for your product
Art direction can include generative tools for concepts and variations. Review every selected image for accurate product details, brand consistency and the rights needed for its intended use.
Explore
- Concept development
- Storyboards
- Visual references
- Art-direction variants
Set the scene
- Product scenes
- Lifestyle settings
- Custom backgrounds
- Seasonal compositions
Adapt
- Advertising concepts
- Social assets
- 3D concepts
- Campaign series
From first brief to launch assets
Coordinate the stages through one project brief. Agree what each stage delivers and who approves it before the next begins.
- 01
Strategy
Positioning, audience and visual direction
- 02
Identity
Logo, graphic system and guidelines
- 03
Packaging
Structure, artwork, range and dielines
- 04
3D
Models, packshots and visual reviews
- 05
Photos
Product, lifestyle and online images
- 06
Videos
Product films, reveals and edits
- 07
Website
Page design and web assets
- 08
Advertising
Key visuals and campaign versions
- 09
Production
Prepress, proof approval and quality checks
- 10
Launch
Delivery and prepared campaign assets
Four ways to work with the studio
Indicative starting prices in EUR, excluding physical production. Final scope depends on the number of products, finishes, deliverables and usage rights. Confirm taxes and invoice currency in the written quote.
STARTER
For a first product
- Art direction
- Basic logo and identity
- Packaging design for one product
- Presentation 3D mockup
- Production artwork and print proof
BRAND
For a coordinated brand range
- Complete identity and guidelines
- Packaging for up to three products
- 3D models and packshots
- Product visual series
- Social media kit
LAUNCH
For a product launch campaign
- BRAND package scope
- Product and lifestyle photography
- Launch film and motion
- Landing-page design and web visuals
- Advertising and social assets
FULL STUDIO
For ongoing creative support
- Ongoing art direction
- Branding, packaging, 3D, photo and video
- Motion, social and advertising
- Web, print and merchandise
- Production coordination; manufacturing quoted separately
Need a different scope? Share your references, assets and deadline so we can define a suitable project quote.
From idea to finished assets
Each stage produces work for review. The sequence below explains the process; it is not a completed customer case study.
Moodboard and visual direction
Panels and range system
Review shape and proportions
Dielines and files
Printing and quality checks
Photos, videos and advertising
Prepare the market release
Agree the approval points and deliverables before starting the project.
Design is more than a finished file
A useful visual system connects packaging, product pages, campaigns and the files needed for manufacturing.
One consistent brand world
Where do you want to start?
Choose a starting point below. For a defined service or a project combining several disciplines, share the deliverables, product details and launch schedule you need.
Discuss your brief with the studio
How much does packaging design cost?
The studio packages shown here start from €690, excluding physical production. The written quote defines the products, deliverables, revisions, usage rights and applicable taxes.
Can I book design without manufacturing?
Discuss a design-only scope with the studio. Confirm the final file formats, dielines and the requirements of your chosen manufacturer before work starts.
How long does a project take?
The schedule depends on the brief, number of products, assets supplied and approval rounds. Agree milestones and a delivery date in the quote.
Who owns the finished artwork?
Confirm usage rights, source-file delivery and any third-party assets in the written scope. Do not assume every font, stock asset or editable source file is included.
Can you work with an existing brand identity?
Yes. Supply your logo files, brand guidelines, colour references and approved copy so the project can follow the existing visual system.
What if revisions are needed?
Agree the included review rounds and approval stages before starting. Changes to the scope or approved work should be confirmed separately.
Give your product a consistent identity
Connect your brand, packaging and visual assets through a clear brief, approved files and planned production stages.
A defined service and a bespoke project need different scopes. Specify the deliverables you need, or discuss a combined brief with the studio. Confirm destination-market wording and production requirements before work begins.
Continue your project
Use the related pages to compare products, prepare the brief and plan visual content.